Core Technologies
Columbia is first and foremost an outdoor product company. In many ways though, we are a technology company. Columbia's commitment to innovation runs throughout our entire product offering, and helps set us apart from the competition. Our family of Omni technologies have been designed with one thing in mind: your comfort. Whether it's keeping you warm and dry, cool and comfortable, or moving fast and light, we've focused on serious solutions for a simple challenge: Enhancing your experience of the outdoors with the best products you can buy.
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Core Technologies
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Omni-Heat®
THERMAL COMFORTStay warm in cold conditions.
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Omni-Dry®
ULTRA BREATHABLE WATERPROOFKeeps you dry during highly aerobic activity, whatever the weather.
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OutDry®
WATER NOT INCLUDED™Stays dry, warm and comfortable.
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Omni-Tech®
WATERPROOF BREATHABLEStay dry in wet conditions.
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Techlite™
LIGHTWEIGHT PERFORMANCELightweight cushioning and support.
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Omni-Shade®
SUN PROTECTIONEnjoy the sun safely.
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Omni-Wick®
ADVANCED EVAPORATIONKeeps you dry and comfortable.
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Omni-Freeze™
ADVANCED COOLINGStay cool in the heat.
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Omni-Shield™
ADVANCED REPELLENCYResist rain and stains.
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Omni-Grip®
ADVANCED TRACTIONHold tight on any terrain.
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OMNI-SHADE
About OMNI-SHADE
Columbia Sportswear's Omni-Shade® clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer. Omni-Shade blocks Ultraviolet A and Ultraviolet B rays (UVA and UVB), helping to prevent sun burn and long-term skin damage through tight weave construction, UV reflectors, and UV absorbing technology.
Unlike SPF (Sun Protection Factor), which is a measure of sunburn reduction from sunblock, and does not indicate any protection from UVB rays. UVB rays are much more harmful than UVA, and are present even on cloudy days. Omni-Shade provides protection from both UVB and UVA rays. Like sunblock, Omni-Shade is given a numeric value to indicate its level of sun protection. Unlike sun block, Omni-Shade does not wear off. Your safety increases as the Ultraviolet Protection Factor (UPF) increases, and several levels of Omni-Shade protection are avialable: UPF 15, UPF 30, UPF 40 and UPF 50+. It's like sunscreen, but you don't have to reapply.
